"Want to live longer? Keep super busy. If hygge is the art of doing nothing, ikigai is the art of doing something--and doing it with supreme focus and joy. . . . Pack up those cozy blankets and candles you purchased in last year's hygge-fueled Ikea spree. Fall's biggest imported lifestyle trend is ikigai, and it might help you live to 100." --New York Post

"Originating from a country with one of the world's oldest populations, ikigai is becoming popular outside of Japan as a way to live longer and better. . . . [It] is helping people live longer on Okinawa as it gives them purpose." --World Economic Forum

"The Japanese concept of ikigai (the happiness of being busy) [is] attainable and even an important key to living longer." --Elle.com

"Discovering your ikigai, or passion, can be one of the greatest journeys you will embark on." --Forbes

"Enjoy a cup or two of green tea as you digest this small, charming book." --Minneapolis Star Tribune

"A must-follow lifestyle hack . . . Think feng shui with Venn diagrams--although this time there is no need to move the front door." --The Guardian

"Ikigai is what allows you to look forward to the future even if you're miserable right now. . . . It might just help you live a more fulfilling life." --BBC

"A refreshingly simple recipe for happiness." --Stylist

"An attractive and absorbing book." --The Bookseller

"Persuasively shows that small changes can help readers find more joy and purpose in their lives [with] clear, succinct information . . . skillfully compiled . . . into an engaging, easily accessible format with lists, charts, and illustrations." --Publishers Weekly

"Ikigai gently unlocks simple secrets we can all use to live long, meaningful, happy lives. Science-based studies weave beautifully into honest, straight-talking conversation you won't be able to put down." --Neil Pasricha, New York Times bestselling author of The Book of Awesome and The Happiness Equation

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